It was a Wednesday afternoon in late July when my assistant came into my office. She said that one of our customers had been waiting on the phone for a while to talk with me. He said it was important.
I picked up the phone and the gentleman on the other end of the phone said, "My name is Pat Shaughnessy and I love your products, but that's not why I'm calling. I'm calling because I just finished a book by VJ Smith titled: The Richest Man in Town." He then said, "Mac, you've got to read this book. I guarantee you that you're not going to like it...you're going to love it."
Now, I'd be lying if I told you that this was the first time a customer had called with what they thought was a great book. And truthfully, they aren't always so great! But there was something about this conversation that told me...this could be different. Pat's enthusiasm was unwavering and when we hung up, I couldn't get it out of my head.
A few days later I purchased a copy of the book. I shut my office door and read it, non-stop. When I finished I just sat there with tears running down my cheeks. Pat "nailed it"...I didn't like it, I loved it!
I then picked up the phone to call the author, VJ Smith. If nothing else, I just wanted to thank him for writing a book that made a positive difference in the world. And the rest, as they say....is history! He was a fan of Simple Truths and said that he loved our products.
VJ, who had self-published the book then said, "You're not going to believe this, Mac, but just recently, I told my wife that someday I'd like to partner with a company like Simple Truths who could take my book to the rest of the world."
I believe that some things are meant to be. The Richest Man in Town is a wonderful book, and now we have a wonderful 3-minute inspirational movie to go with it. It's a true story that will grab your heart and not let go!
Live with Passion,
Founder, Simple Truths
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